Do you need to pick a memorable and brandable domain name tobring your business online or your idea to life?
Perhaps you are an offline business, and it’s time to build a web presence? Or maybe you have a business concept but don’t know what to call it.
Luckily, there is a solution.
Check out these five tips for choosing an incredible domain name, and then learn how to safely register your new name.
If you don’t need the tips and just want to learn about my favorite domain registrar click here.
1) Shorter names are easier to remember
It makes sense, but people still don’t do it.
Think back to your own experience typing in domain names.
Which do you prefer?
short-sh-short-sho.com? Or, short.com?
When picking your name pay close attention to length. It’ll be easier for people to type, and easier to remember.
People remembering your name means more business, cha-ching!
2) Pay attention to spelling and pronunciation
Similar to domain length, if people have a hard time spelling your domain, you’ll lose visitors.
Additionally, if your site gains success, people will begin to talk about it offline. Success!
Therefore, take pronunciation into account as well.
It’s best to avoid confusion.
3) Brand name or personal?
Depending on the type of business you are launching, you may be deciding between a using your name as the domain versus a more generic brand name.
Both options have merit depending on your goals and situation.
Are you trying to become a name within your niche? Hoping to land speaking gigs, clients, and personal recognition?
Using your own name could be the perfect choice.
Alternatively, if you are building a company where you’ll be behind the scenes more, and aren’t exclusively trying to promote yourself, a branded name is great.
Of course, choosing a branded name doesn’t mean you can’t get recognition. It may take a couple extra visits for your audience to learn who you are, but if you put yourself out there, it will still happen.
Similarly, there is no reason that you can’t launch a huge company using your own name. Think Ford and Dell.
There’s not really a wrong choice with this one, it comes down to personal preference.
4) Choose a name with social media in mind
One benefit of brandable domains is that they work better for social media sharing.
A few years back it was a common practice to include the main keywords you were trying to target within the domain name.
This used to help your site rank well for that particular keyword within Google.
That’s all changed.
Google no longer puts much (if any) value on keyword targeted domains. In fact, if your site is low quality, you could even get a penalty for having the keyword in there.
In addition, keyword domains look less professional, and won’t receive as many social shares.
Therefore, stay away from them, and just go with a branded name or use your own name as discussed above.
5) Go with a .com in most cases
There are multiple types of domain names. The most common are .com, .net, .org, .gov, and .edu.
In the vast majority of cases, .com is still best.
It’s the most widely used, and people expect to type .com at the end of domains.
This gives you a benefit when people are coming to your site through word of mouth.
There are situations where the other domain extensions are appropriate.
Use .org if you are a non-profit.
Go with .gov for a government domain.
And stick with .edu if you are a school.
6) Brainstorm several ideas and be prepared to get creative
Now that you know the important things to consider when choosing your domain name, you are ready to take action.
Take a few minutes (no more than 5) and write down several different domain name ideas.
Go ahead, I’ll wait You will likely have to get creative to find domains that aren’t already registered. (I’ll show you how to check if a domain is registered below).
After you are done choosing your new domain, send me a comment and let me know what you chose!